Brand is a leadership system.

A weekly strategy memo for aesthetic founders building brands that outlast trends and compound trust.

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SCALE

MAUI DERM

CO2LIFT

AESTHETIC RECORD

GAIN BUSINESS FACULTY

About Leslie

I advise aesthetic founders and senior leaders on branding as an operating system where strategy, leadership behavior, and media create authority that drives clarity and alignment.

Through Diamond Hands Media®, I help practices and executives in medical aesthetics turn real experience into brand, communication into strategy, and leadership into a system patients trust and teams believe in.

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The Branded Leadership Manifesto

Be intentional or be irrelevant.

Leadership is a communication system.

Brand is behavior, not aesthetics.

Authority comes from clarity and consistency.

The story you tell becomes the standard your team follows.

Influence comes from alignment, not activity.

I write about six topics
to help aesthetic CEOs build
powerful, profitable brands.

Leadership & Founder Behavior

Writing on how founders lead, decide, communicate, and set standards—especially in high-stakes, patient-facing businesses where behavior defines brand.

Aesthetic Business Strategy

Operational clarity and strategic growth structures for scaling high-performance practices.

Brand Authority & Thought Leadership

Building a magnetic reputation that attracts premium clients, speaking opportunities, and influence.

Team Alignment & Brand Behavior

Create a team whose behavior reflects your brand even when you're not in the room.

Visibility & Influence

How leaders command attention, earn authority, and scale their voice without performing for algorithms.

Communication & Story Architecture

Messaging frameworks that make your brand unforgettable and impossible to ignore.

The Diamond Hands Podcast

Conversations with aesthetic leaders, innovators, and thinkers shaping the future of the industry.

47 MIN

Episode 55: Mike Glaicar

Strategic insights with Mike Glaicar, CEO of NewBeauty, to unpack how consumer data is reshaping the aesthetics industry.

30 MIN

Episode 56: Jeff Bedard

Jeff Bedard, CEO of Revance and 41-year veteran in aesthetics, shares how he transformed a four-person startup into a global powerhouse with 1,100+ employees across 65 countries.

52 MIN

Episode 57: Christin Trujillo

Christin Trujillo, Partner and Co-Founder of Maven Financial Partners, shares insights from leading hundreds of aesthetic practices, revealing what drives profitability and what quietly destroys the bottom line.

Listen to all episodes

Advisory & Strategic Partnerships

If you're a founder or senior leader looking for guidance on leadership branding, communication, or thought leadership development, my firm Diamond Hands Media® works privately with a select number of clients each year.